Will be able to like us?

Microsoft's launch of words against google search engine bing

Recently, Microsoft bing search engine users a formal meeting with you, Chinese debut at the same time, called "must be", the implication is committed to providing Chinese Internet users "Happy searching, there must be asked," the search experience. In the global market, it will align the finger of blame Google and Yahoo, while in China, Baidu is also the object of its challenge. Is bing (will be), really the same as it symbolizes the Chinese, "like us", or just give users "a small novelty?"

Microsoft bing sent

Microsoft live search is actually bing a new packaging of "birth" of the search engine. Liu Zhenyu, vice president of Microsoft's MSN, said the search market has huge development space, although Microsoft is late person, but "must have Microsoft's future search for a place."

Menacing face of Microsoft, Yahoo CEO Carol Bartz said, Bing brought to people is only "temporary interest." The Google vice president Kai-fu Lee said, welcome to Microsoft's search engine in the field to join bing, "It is always a good thing for consumers." In fact, in the face of Microsoft's challenge, in late May, Google has released a treasure box functionality.

In addition, a domestic search engine Baidu is "do not do evaluation."

Targeted search features

According to Microsoft's claims, bing the biggest search engine is that it can with the resources Microsoft has given users the most useful search results. Liu Zhenyu, vice president of Microsoft's MSN also pointed out that Internet users spend time in the search engines, 50% is wasted.

User search habits are difficult times

Insiders pointed out that Microsoft is now the most urgent problem is that users should be dependent on the original search engine. Users in the life and work using a search engine over time, will form a habit, and difficult to change.

Localization is the key

Chinese version of Microsoft bing bing is synchronous with the global on-line demonstration of Microsoft's emphasis on the Chinese market.

Given the large potential of the search market, the domestic search engine market, more competitive, providing localized service has long been a major commitment to research aspects of search engines.







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